Master's Thesis Survey on Magic: The Gathering

Dear Participant,

This survey is being conducted as part of my master's thesis in the Crossmedia Publishing & Management program at the Hochschule der Medien (Stuttgart Media University). The purpose of this study is to examine the perception of products associated with the Magic: The Gathering brand. Therefore, participants are required to have had previous experiences with or exposure to Magic: The Gathering.

I would greatly appreciate it if you could take approximately 5–10 minutes to evaluate the following products and answer a few related questions.

Your responses will be collected anonymously and used exclusively for academic research purposes. It will not be possible to identify you from your responses.

There are no right or wrong answers. Please rely on your first impression and answer each question as honestly and thoughtfully as possible.

For the purposes of this research, it is important that you complete the entire questionnaire.

If you agree to participate and would like to begin the survey, please click "Next."

Thank you very much for your time and participation!